Link Building to make your site more Popular!

InboundLinkBuilding

Back Links and Inbound Link Building Strategy

Building good quality Inbound Links is a great way to improve your sites visibility and ranking on the internet. Google decides how ‘important’ your website is by taking into account a number of factors, one of which is ‘how popular is your site?’.  This doesn’t mean how many visitors you receive, it means – how many people actually like your site enough to put a link from their site to yours (inbound link building).

There are many ways in which you can get links to your site, some are ethical and proper – others are not !  If you are promised hundreds of inbound links, practically overnight then I would steer clear.  Google will know that you’re trying to gain an unfair advantage over your competitors and it will penalise you for it.

The best way to get inbound link building to work is the proper way! get people to link to your site from theirs.  The second best method involves a lot of hard work(unless you’ve automated the process) which we can provide as an individual service on its own or incorporate it into an overall optimisation package.

An analogy for inbound link building and how Google judges it would be: To imagine your website as a shop.  You’ve just built it in the middle of a huge field(as big as the world) and it has no roads, paths or tracks leading to it or anywhere near it(no inbound links).  If someone else with a shop likes your shop they will create a path (a link) to your shop. If someone else with another shop decides they like your shop, then they will create a path(link) to your shop.  As this process increases, the paths become roads and then the roads become motorways.  Before you know it, you have a motorway right up to the door of your shop. Think of the traffic!!

Now, although this sounds simple enough, you don’t want people building roads or even motorways to your shop that come from ‘dodgey’ shops(link farms) somewhere else in the field. These roads don’t bring the type of visitors to your shop that are likely to buy from you, so although you may get tonnes of traffic it’s not the right kind traffic.

A great company who know all about this stuff GBMaps, fantastic source of info and tips and tricks, and they can do all of this for you, check out there site!